Table of Contents

Introduction

As people’s love and attention for pets continue to rise, the global pet economy is experiencing sustained growth. According to related data, sales in the pet supplies category on TikTok reached $8.3051 million in July, a month-on-month increase of 37.7%. Notably, the U.S. market alone contributed $8.12 million in GMV, solidifying its position as the largest pet consumer market in the world. Looking at the global pet market, aside from the U.S. leading by a wide margin, the pet market in Southeast Asia is also emerging, showing significant potential for rapid growth.

Top Platforms to Find Pet Supply Manufacturers

Alibaba

Overview: One of the largest global B2B marketplaces, Alibaba offers a wide range of pet supply manufacturers, including those specializing in custom and private label products.

Features: Verified suppliers, trade assurance, RFQ (Request for Quotation) services.

Ideal For: Bulk purchasing, custom orders, and finding manufacturers in China and other countries.

 

Made-in-China

Overview: Focused on manufacturers and suppliers from China, Made-in-China offers a wide range of pet supply options.

Features: Allows you to search for manufacturers by certification, location, and product type.

Ideal For: Sourcing eco-friendly, customized, and budget-friendly pet products.

 

These platforms offer access to a wide range of pet product manufacturers, allowing businesses to find suppliers that meet their needs for quality, customization, and budget.

How to Vet Pet Supply Suppliers

For pet supply providers offering a wide range of products, a continuously robust product development capability and an efficient, reliable supply chain management system are the core competitive advantages for developing and maintaining long-term cooperation with overseas customers. If possible, visit the factory or hire a third-party inspection service to audit the facility. Look at their production capacity, quality control measures, and compliance with labor and environmental regulations. A good supplier should be willing to accommodate changes in product specifications, packaging, or order quantities as your business evolves.

Popular Pet Supply Categories to Source

Nowadays, pet owners’ pursuit of quality living has extended to their pets as well. High-end products such as smart feeders, automatic water dispensers, pet monitoring systems, and GPS collars are becoming incredibly popular, streamlining the pet care process and meeting the needs of busy professionals who want convenient ways to care for their pets. In addition, personalized and innovative pet products have seen rapid growth in recent years. These products, which are characterized by their uniqueness, high added value, social appeal, and trend-setting qualities, have become a new way for pet owners to express their individuality and emotional connection to their pets.

Generation Z is gradually becoming the main demographic of pet owners, and they tend to view pets as companions. As a result, pet-related products that aren’t essential but cater to emotional needs are highly sought after. The booming pet outdoor market has also led to the popularity of products like pet “baby seats,” outdoor pet mats, and pet travel carriers. Additionally, toys that soothe pets and promote exercise, as well as those with blind-box or gamified packaging designs, are capturing the hearts of young pet owners.

As global environmental awareness continues to grow, the pet products market is undergoing a green transformation. Overseas consumers place significant emphasis on the eco-friendliness of products, preferring natural, energy-saving, and environmentally friendly options, such as scratching posts made from harmless materials like sisal, and pet toys made from natural wood and fabrics as alternatives to traditional plastic and silicone. Eco-friendly and pet-friendly designs will become key competitive factors for future international pet products.

Emerging Trends in Pet Supplies

The hottest trend is the rise of small pets like reptiles, goldfish, and parrots, which in turn has driven the sales of related products such as birdcages, aquariums, and feeders. At the same time, market segmentation is becoming increasingly apparent, with a wide range of price points for products. High-end small pet products can even exceed thousands of yuan. It has been noted that amphibians, domestic birds, and ornamental fish are currently high-value pets both domestically and internationally. In places like the U.S., U.K., and Australia, bird enthusiasts are willing to spend their own money on automatic feeders to care for wild birds.

Conclusion

As the global pet economy continues to grow, the demand for diverse, high-quality, and innovative pet products is increasing rapidly. From established markets like the U.S. to emerging regions in Southeast Asia, sourcing pet supplies has never been more dynamic. Platforms such as Alibaba and Made-in-China offer businesses access to a wide range of pet supply manufacturers, allowing them to find the right partners to meet their specific needs. However, thorough vetting of suppliers is essential to ensure long-term success, especially with the growing demand for eco-friendly and customized products. With Generation Z and small pet owners driving new trends, and an increasing focus on sustainability, businesses need to stay agile and responsive to both market changes and consumer preferences to thrive in this evolving industry.

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